Giant Eagle slashing prices! | News
Giant Eagle is embarking on its largest single everyday price reduction effort to date, delivering more than $70 million in annual customer savings by lowering prices on more than 3,000 popular grocery items approximately 15%.
The retailer is also strengthening its hunger relief efforts throughout the communities it serves by donating an additional 500,000 meals to regional food banks.
The significant incremental donation builds on the five million meals the company and its suppliers donate annually, making this year Giant Eagle's largest total food bank contribution ever.
The majority of lower everyday prices are in effect today, with the remaining reductions taking place by April 11.
The lowered everyday prices are on a variety of national and Giant Eagle brand dairy, frozen food and processed meat products, as well as grocery items such as cereal, yogurt, condiments, pastas, boxed dinners, canned vegetables, and paper and laundry products.
Giant Eagle customers can identify the savings with yellow "New Lower Price" tags which will be located throughout the store.
Some examples of the more significantly reduced everyday prices are listed below.
Item Former Price New Price Percentage Reduced
Giant Eagle Frozen Chicken Tenders (25.5 oz.) $6.29 $4.99 21%
General Mills Cheerios (14 oz.) $3.99 $2.99 25%
Hellmann's Mayonnaise (30 oz.) $4.99 $3.99 20%
Giant Eagle mixed vegetables (15 oz. can) $1.00 $0.79 21%
Libby's Whole Kernel Corn (15 oz. can) $1.25 $0.89 29%
Purex 2X Ultra Breeze (50 oz.) $4.99 $3.49 30%
DiGiorno Rising Crust Four Cheese Pizza $7.99 $6.49 19%
Kraft Macaroni and Cheese (dinner 5 pack) $5.99 $4.99 17%
Land O'Lakes Buttery Taste (15 oz. tub) $2.79 $2.29 18%
Campbell's Spaghettios (7.5 oz. can) $1.00 $0.79 21%
Giant Eagle Peaches Sliced in Juice (15.25 oz.) $1.50 $1.00 33%
Cool Whip (8 oz. container) $1.99 $1.69 15%
These lowered everyday prices come at a time when customers' concerns about the economic recessionary shock in the U.S. economy and shrinking household budgets are high.
The U.S. Department of Agriculture recently reported that it costs the average family of four approximately $200 to $240 per week for groceries, depending on age of children, and a moderate cost approach.
"Fluctuating food costs impact all household budgets," said Giant Eagle Senior Director of Corporate Communications Rob Borella. "Today's actions simultaneously provide additional value to our customers with lowered everyday prices that are here to stay and much needed hunger relief for those who are helped by our regional food bank partners."
"Giant Eagle has long been a vital community partner for the food bank, providing much needed food and financial support," said Anne Goodman, Cleveland Foodbank CEO.
"In addition to being one of our most significant food donors, the financial support of the Giant Eagle Foundation and the extraordinary generosity of Giant Eagle customers to our Harvest for Hunger campaign translate into millions of meals annually to those in need. This additional gift will provide hundreds of thousands of additional meals for the one in six Northeast Ohioans struggling to make ends meet. "
Borella added that the lowered everyday prices build on Giant Eagle's great weekly specials, ongoing seasonal Low Price Lock promotions, doubling of manufacturer coupons up to $0.99, acceptance of competitor coupons, fuelperks!, discounted and free pharmacy prescriptions, and more.
Finally, Borella noted that the most recent pricing changes should be viewed as part of the company's overall efforts to improve the shopping experience.
"We continue to offer the highest quality produce, meat, seafood and prepared foods at competitive everyday prices. Our objective is to improve the value we provide to customers while keeping our focus on being the best food, drug and fuel retailer in our markets."